While more enterprises contemplate the benefits of Web 2.0 social software (enhanced collaboration, innovation, knowledge sharing), the coordination and interaction costs that occur in social systems are often overlooked. Based on extensive studies of social systems such as del.icio.us and Wikipedia, PARC has identified multiple factors that must be managed to realize the full benefits of these systems within the enterprise.
These and other insights will be presented at the conference KM World & Intranets 2007 (November 6-8 in San Jose), by Ed Chi, PhD (manager of PARC's augmented social cognition research area) and Lawrence Lee, director of business development. If you're attending the conference, please visit PARC booth #313 — or if you're interested in attending, e-mail email@example.com for a free expo pass and conference discount code.
Here is the conference website: KM World and Intranet 2007